Vogue Wants You To Reconsider The Ugg Boot

Photo: Courtesy of UGG Australia.
Over the years, Ugg boots have suffered a bit of an identity crisis. The brand originally began as a shoe for surfers, but as soon as the Aussie label became a hit Stateside about a decade ago, they were everywhere: on celebrities, on bare-legged California girls who paired them with denim miniskirts, on #coolteens strolling the mall after school, on moms wearing Juicy tracksuits. You get the picture.
But, since the Ugg backlash began a few years later, the brand hasn’t been able to revive the boots’ original cool factor. Despite collabs with It-girls like Langley Fox-Hemingway and endorsements from industry big shots like André Leon Talley, plenty of people still can’t fathom slipping their feet back into the slouchy shearling boots (in public, anyway).
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Clearly, British Vogue feels differently, because the magazine just published a glowing endorsement heralding “The Return of the Ugg Boot.” Rather than relegating your Uggs to padding-around-the-apartment wear, the editors recommend embracing the shoes’ inherent basic-ness and wearing them proudly. They even offer a five-step guide on how to sport them (including pairing them with no makeup, a tuxedo shirt, and even with fishnet tights).
The editors go so far as to compare Uggs to Birkenstocks: “Last summer marked our reintroduction to the ugly shoe — the Birkenstock, the heavyweight flatform, and the cumbersome trainer all made their wicked way into our wardrobes and offered a devil-may-care kind of glamour. Perhaps, then, it is only natural that the Ugg boot make a return.” (Vogue)
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