From Wahlberg To Bieber: A Calvin Klein Underwear Retrospective

Unless you've been living under a rock for the past 24 hours, you've already heard that Justin Bieber is officially the new face of Calvin Klein. Photos of the Biebs' campaign — he stars in the spring ads for both Calvin Klein Underwear and Calvin Klein Jeans — hit the web yesterday, and despite our disappointment with Bieber's recent rowdy behavior, we were pleased to see the new pics in line with the brand's well-established aesthetic.
The photos are black and white. The man/boy model is shirtless. Tighty-whities are involved. And, yes, there's also a topless babe (ahem, Lara Stone) in most of the snaps. Of all the Calvin Klein underwear campaigns in recent memory, this one especially is reminiscent of the awesome early-'90s ads starring Marky Mark Mark Wahlberg and Kate Moss.
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Does it matter that Bieber was not even born yet when Herb Ritts shot the infamous Wahlberg/Moss campaign in 1992? Well, that's for you to decide. In the meantime, click ahead to peruse our all-time-favorite CK underwear ads — and try not to fall into a Moss-driven Internet black hole afterwards.
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Photo: Courtesy of Calvin Klein.
Mark Wahlberg, shot by the legendary Herb Ritts in 1992 — the campaign, though rebuffed by many (including Wahlberg himself more recently), is arguably the most memorable and referenced ad of the brand's to date.

Aside from the obvious controversial nature of the photos, it's also key to note that this was a revolutionary moment in fashion: the invention of the boxer brief, created by then head menswear designer of the label, John Varvatos.
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Photo: Courtesy of Calvin Klein.
On one hand, we can't get enough of this ad. For one, they're just so damn beautiful. That said, this image was definitely ballsy. Kate was rumored to be a tad shy of 18. But, even more shocking was the briefly-run TV ad, in which Wahlberg states, "The best protection against AIDS is to keep the Calvins on." Yeah, not the best tag line.
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Photo: Courtesy of Calvin Klein.
Fine, one more!
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Photo: Courtesy of Calvin Klein.
Like Moss, Christy Turlington appeared in dozens of ads for the brand, spanning decades (from the late '80s to present day).
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Photo: Courtesy of Calvin Klein.
The ultimate CK Underwear girl, Kate Moss — only this time without Marky. Many would later argue that the brand was key in making the supermodel a household name. Though the ads are undeniably cool and speak directly to the minimalism of the early '90s, the company's promotion of the model's waifish figure was thoroughly criticized for setting up unrealistic body-image expectations in young women.
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Photo: Courtesy of Calvin Klein.
Oh, Natalia Vodianova, you really can do no wrong. As it was with Moss, the Russian model's launch into "super" status is often attributed to her first Calvin Klein ads.
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Photo: Courtesy of Calvin Klein.
Look who it is in Calvin Klein Underwear's A/W '09 campaign: None other than Mrs. Ryan Gosling, a.k.a. Eva Mendes, and Jamie Dornan (the soon-to-be Christian Grey)! Considering his upcoming role, this hyper-sexualized ad feels rather appropriate.
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Photo: Courtesy of Calvin Klein.
Still crazy for Zoe Saldana's Fall 2010 campaign. Unlike Moss's or Vodianova's, the actress's partnership with the brand happened once she was already established. And, like Bieber's, this campaign is an example of the brand showcasing a celebrity, as opposed to launching one.
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Lara Stone looking stunning — sans Bieber, but with a little push-up.
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Photo: Courtesy of Calvin Klein.
Stone, just last year, for the brand's A/W '14 #mycalvins campaign.
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Photo: Courtesy of Calvin Klein.
And, ladies and gents, here it is: The latest Calvin Klein Underwear campaign, starring bad-boy superstar Justin Bieber. Does it feel up to par with Marky Mark's iconic, albeit controversial, ads? Well, the controversial part definitely seems to match up. But, iconic? That might be pushing it.
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