Unless you've been living under a rock for the past 24 hours, you've already heard that Justin Bieber is officially the new face of Calvin Klein. Photos of the Biebs' campaign — he stars in the spring ads for both Calvin Klein Underwear and Calvin Klein Jeans — hit the web yesterday, and despite our disappointment with Bieber's recent rowdy behavior, we were pleased to see the new pics in line with the brand's well-established aesthetic.
The photos are black and white. The man/boy model is shirtless. Tighty-whities are involved. And, yes, there's also a topless babe (ahem, Lara Stone) in most of the snaps. Of all the Calvin Klein underwear campaigns in recent memory, this one especially is reminiscent of the awesome early-'90s ads starring
Marky Mark Mark Wahlberg and Kate Moss.
Does it matter that Bieber was not even born yet when Herb Ritts shot the infamous Wahlberg/Moss campaign in 1992? Well, that's for you to decide. In the meantime, click ahead to peruse our all-time-favorite CK underwear ads — and try not to fall into a Moss-driven Internet black hole afterwards.