Meet The Beauty Product With A 12,000-Person Waiting List

Photo: Courtesy of Beautylish
If you are into makeup and you don't know the artist Wayne Goss, here's a helpful hint: You probably should. He's YouTube famous — with over 1.8 million followers and counting, he is as sassy as he is talented (which is saying a lot, because he is very sassy), and he has a killer brush line that U.K. vloggers and bloggers have been raving about for ages. (Also: He's devilishly handsome and has a great accent, but I digress.)
Now, at long last, Goss' famous brushes are finally receiving their much-anticipated global launch, celebrated by their exclusive international retailer Beautylish and the apt hashtag #GossGoingGlobal. The Holiday Brush, which sells for $85 and is made of "100% cruelty-free natural hair," is handmade in Kumano, Japan, which is a region historically known for its impeccable craftsmanship of beauty accessories. Goss insists that its fluffy, slightly tapered shape is perfect for applying any powder — be it blush, highlight, or bronzer.
Beautylish, anticipating high demand, decided to implement an RSVP option for customers to gain early access. In just two days, there were already over 10,000 hopefuls on the waiting list, which means this is basically the Birkin bag of makeup tools. At the time of writing, that number had already climbed to over 12,000. (Are you one of them?)
Godspeed to the makeup junkies with high hopes for getting Goss in time for the holidays. This is one brush that's earned a whole lot of fame — we predict a Naked Palette-level of sell-out crazy when the whole collection hits stateside.

Like this post? There's more. Get tons of beauty tips, tutorials, and news on the Refinery29 Beauty Facebook page!

More from Makeup