You Can Now Shop The Nicolette Mason & ModCloth XS-4X Collab!

UPDATE: Nicolette Mason for ModCloth is now shoppable! Click through for our interview with Nicolette, and shop the collection right out of the lookbook.
The fashion world once prided itself on being considered an exclusive industry — a members-only couture country club that was too costly for the average Josephine. But, at some point, the switch was flipped. Slowly, the industry has become more diverse than ever before, though there's still a great deal of evolution needed.
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One of the biggest forms of exclusion is the limited size range offered by the majority of brands. Most high-end designers don't offer sizes above 10, and those who do typically stop around a size 14. But, one company that's been at the forefront of sartorial inclusion is ModCloth. A year ago they expanded their size range up to 4X (or size 28/30), so it's only fitting that this year they're launching a much-needed line that's bound to appeal to all women.
Nicolette Mason, the star behind the “Big Girl in a Skinny World” column for Marie Claire and creator of her own eponymous style blog, has collaborated with ModCloth on a fashionable and inclusive collection that will be available from size XS to size 4X.
Debuting October 6, the 11-piece collection was inspired by the concept of an all-girl gang, and offers a contemporary take on classic designs that will appeal to both the rocker and refined alike.
Beyond enamored with the concept, we sat down with Mason and ModCloth co-creator and chief creative officer Susan Gregg Koger to find out exactly how this industry-changing collaboration came to be.
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Photo: Courtesy of Modcloth.
What drew you to working with ModCloth?
Mason:
I've been a fan of ModCloth for years. As both a consumer, contributing editor at Marie Claire, and blogger, I've seen their expansion into the plus market grow exponentially over the last year. I connected with Susan, ModCloth's co-founder, over Instagram, and we developed a friendship based on our mutual love of pugs (I have one, and her [dog] is the brand's mascot), our love of fashion, and what seemed to be totally identical travel schedules. One weekend when Susan was in New York, we spent the afternoon in my neighborhood having brunch and exploring at Brooklyn Flea, and the idea of working together on a collection came up in conversation. We share a lot of the same philosophies when it comes to fashion and body diversity, and as we talked more about the concept, it was obvious that it was a really organic fit both for ModCloth and for my own brand.
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Photo: Courtesy of Modcloth.
What made you decide to work with Nicolette on this collaboration?
Koger:
I’ve been a fan of Nicolette’s work on her blog and in Marie Claire for years. She and I spent time together when I was visiting NYC last year and we bonded over our pups and fashion. I came back from that trip knowing I wanted to work with her in some capacity. Given both of our backgrounds and vision of fashion for every body, developing a line together seemed like a natural fit.
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Photo: Courtesy of Modcloth.
What was your inspiration for this collection?
Mason:
I was inspired by the idea of the girl gang and groups of girlfriends — like the Pink Ladies or the girls in John Waters films or the groups in that Best Coast video that Drew Barrymore directed. I'm sort of obsessed with all iterations of girl power, and dismantling the idea that we have to compete with each other to succeed. I'm inspired much more by supporting other women who are doing awesome things, and [I] wanted to bring that to life in a super fun way.
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Photo: Courtesy of Modcloth.
Do you think ModCloth’s idea of fashion inclusion will influence other brands?
Mason:
I think more than the ideas that ModCloth has about being diverse and inclusive when it comes to bodies and race, the numbers and actual data that ModCloth have collected about their plus consumer and her buying habits are super, super compelling — and something that should get the attention of other brands.
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Photo: Courtesy of Modcloth.
Do you think ModCloth’s idea of fashion inclusion will influence other brands?
Koger: Yes, I really hope so. As a business person, I’m seeing a terribly underserved market that has a lot of buying power (more women in the U.S. today wear a size 16 than a size 0, 2, and 4 combined!) It would be fiscally irresponsible of me to say that I want to see more competition for this market’s share of wallet. But, as a woman, a friend, an aunt, a sister — and, honestly, just as a human being who lives in the world today — I hope our inclusivity does influence the broader fashion industry. I think the days of photoshopped thigh gaps are numbered; the modern consumer is getting fed up with the one-note, and often unrealistic, body image that we’re shown over and over again.
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Photo: Courtesy of Modcloth.
What is your favorite piece in this collaboration?
Koger: The Nicolette Dress is my favorite. It’s so unapologetically feminine but also incredibly fun and comfortable to wear. And it has pockets!
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Photo: Courtesy of Modcloth.
What mattered to you most during the design process?
Mason: Because the collection was created in collaboration with ModCloth's in-house private label team, it was really important that I stayed true to my own aesthetic and sensibilities while also keeping the ModCloth girl in mind. I also wanted to think about colors and shapes that would flatter all skin tones and body types — and not just my own.
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Photo: Courtesy of Modcloth.
If you haven't already, do you plan to make all your private label designs in the full size range?
Koger:
Currently, about 95% of our private label pieces are available in a full range of sizes (XS-4X). We continue to work on perfecting design factors such as silhouettes, strap thickness, fabric choices, and technical design elements like darting to make the most flattering and functional garments possible. It is our goal to eventually offer all of our private label styles in the full-size range.
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Photo: Courtesy of Modcloth.
What fashion advice do you have for other women?
Mason:
My advice really isn't size or gender specific — I just think that all people should be empowered to dress how they want and how they envision the best version of themselves, rather than stifling their own self-expression by obsessing over the rules of what not to wear.
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Photo: Courtesy of Modcloth.
What is your hope for this collection?
Koger:
I can’t wait to see people from all around the world, in all their lovely shapes and sizes, wearing this collection and making it their own. Our mission at ModCloth is to inspire personal style and help our customers feel like the best version of themselves — and I think this collection will do just that!
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Photo: Courtesy of Modcloth.
What is your favorite piece in this collaboration?
Mason:
It's hard to pick a favorite, but I absolutely love the tuxedo set. Because the inspiration of the collection was based on a girl gang, I was thinking about the different archetypes and personalities that exist within a group of girlfriends. I wanted to show some love for my favorite tomboys, even though my own personal style gravitates heavily towards skirts and dresses. On the more personal side, the "Nicolette" dress is like a dream come true!
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Photo: Courtesy of Modcloth.
What mattered to you most during the design process?
Koger: First and foremost, I wanted Nicolette to absolutely love the collection. After all, her name’s on the tag! It was also really important to me that each piece was designed to be flattering on a wide range of body types and sizes. Little details, like adding pockets on the dresses and skirts, are like the icing on the cake.
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Photo: Courtesy of Modcloth.
Do you have any desires to strike out on your own as a designer?
Mason:
Of course! I actually went to Parsons School of Design and have a background working in various parts of the fashion industry. Designing has always been a passion of mine, but considering ModCloth's expertise when it comes to fit and manufacturing, this was the perfect foray back into the design side of the business with a brand that could actually help me pull off the technical side of design and production.
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