They say sex sells. And, if that's the case, Burberry is aiming to start a buying frenzy over its new My Burberry fragrance, which features a naked Cara Delevingne alongside an equally unclothed Kate Moss.
When we got our first peek of the dynamic duo on set for the Mario Testino-shot campaign, things were looking pretty tame, with both of the modeling icons inconspicuously clad in the fashion house's signature trench. These newly unveiled images, however, paint a different picture — namely one where nude Cara and Kate get cozy as they take shelter from the rain.
We're not quite sure what this scenario has to do with the My Burberry scent — a sweet pea, freesia, bergamot, rose, and patchouli perfume created by master nose Francis Kurkdjian — but then, we're not really sure what a naked and semi-submerged Cara has to do with Tom Ford Black Orchid, either (other than looking breathtakingly gorgeous and provocative). Such is fragrance advertising.
According to Burberry, the new scent is inspired by the brand's iconic trench. “My Burberry is the true embodiment of our brand, in scent, in design, and in attitude," says chief creative and chief executive officer Christopher Bailey. "A fragrance that takes its lead from the iconic Burberry trench has to be outstanding in every way.” Adds Delevingne: "I really like the My Burberry fragrance. It’s so fresh and uplifting and also very elegant."