H&M Is Here To Make Your Day

Photo: Courtesy of H&M.
UPDATE: Aaand, it's live! Launching today, the Studio collection boasts a strong showing of fashion-girl staples like furry jackets, satin shorts, and asymmetric dresses.
H&M was already leading the fast-fashion pack with major fall plans in the works. But, now that they've turned around and surprised us with H&M Studio, suddenly even our walk-in closets are looking a little too tiny.
The Studio collection is the brand's seasonal line; it's presented biannually at Paris Fashion Week and released to the masses a couple of months later. And, you can shop it straight off the runway without breaking the bank — because H&M. The lookbook boasts all the cozy knits and dark hues you want out of a cold-weather wardrobe, while still retaining a little echo of summer. Dark, floral maxi-dresses, gauzy silks, and bra tops are among the items we're gearing up to get, stat. Menswear- and sportswear-inspired pieces round out the collection: boxy, oversized windbreakers; leathery lounge pants; super-chunky sweaters (and turtlenecks!); and athletic pullovers. Is this possibly a nod to what we can expect from the Alexander Wang collaboration? Only time will tell.
Before we get too speculative, check out the full H&M Studio fall collection ahead; it's dropping in select stores and online September 4. We don't know about you, but we're pretty excited for the second coming of the turtleneck.

Shop your inbox!

Get ready for the good stuff!