A survey from the Entertainment Software Association has found that, contrary to the typical gamer stereotype, adult women outnumber adolescent males by a significant margin. Of the 59 percent of Americans who play video games, 36 percent are women aged 18 or older. Boys 18 or younger, meanwhile, represent just 17 percent.
Overall, the genders are pretty evenly split when age isn't taken into account. Females comprise 48 percent of American gamers, and males 52 percent.
The question is, why don't we hear more about this? Are video game marketers ignoring their female base in their pursuit of appealing to young males? And, why does it seem so bizarre for a grown woman to admit enjoying a few rounds of "Call of Duty" after work?
Industry insiders are wondering if these stats will spark a more female-friendly (as in, less misogynistic) gaming environment. Gals, it's time to represent. (Entertainment Weekly)
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