Electric Zoo's Anti-Molly PSA Leaked—& Will Trip You Out

Via YouTube
As part of its Come to Life campaign, Electric Zoo planned to require all ticket holders to watch an anti-drug video before entering the festival. The video (which leaked a few weeks ahead of Labor Day Weekend, EZoo's official date) specifically warns against using MDMA — if not for any other reason, then because you'll sweat way more than is appropriate.
After two Molly-related deaths at last year's Electric Zoo, the festival was obligated to take direct action. But, given the drug's recent return to the mainstream, it might take more than a video with a dramatization of the quietest EDM show ever to dissuade Molly's more committed users. Though the acting may be a bit stilted ("I'm sweating! It's gonna be dope!"), the video makes Come to Life's message loud and clear: “Don’t miss the moment. Be present. Avoid the risks.”
Funnily enough, the video leaves out some key details: Free water stations and medical tents will be available around the festival grounds. Festival organizers likely chose not to include these harm-reduction methods in their video in hopes of maintaining their new zero-tolerance attitude. Still, real-world plans like these (ones that extend beyond warnings or optimistic preventative measures) make up for whatever authenticity the video itself lacks. Electric Zoo may hope to see a change in its image — but at its root, it's still an electronic dance music festival. And, many people have a hard time breaking the association between EDM and MDMA.
We'll have to wait until Labor Day to see how many festivalgoers will listen to Come to Life's message. Until then, let's remember a time when anti-drug PSAS were a little less sweaty.

More from Trends

Can you boost your self-esteem just by changing the way you stand? For years, a few scientists — most recognizably one by the name of Amy Cuddy, PhD (...
You probably already know that Donald Trump has a record of making sexist comments. But a new ad from Hillary Clinton's campaign powerfully highlights ...
When photographer Roger Kisby shot the Adult Video News Awards for the first time last year, he wasn't sure what to expect. Once there, he was drawn to the...
In Status: Stressed, Refinery29 is teaming up with Secret, the expert in stress sweat, to have an honest, passionate conversation about the role of stress...
This article was originally published on April 8, 2016. Photographer Marcos Alberti's photo project, 3 Glasses Later, could be considered a probing ...
It was the breakup heard 'round the world: On Tuesday, we learned that Brangelina was officially no more. Then, as we were all recovering from the news, ...
Many of us can probably remember being told at some point during grade school that the pesky little boy who won't stop pulling on our pigtails or throwing ...
(Paid Content) In this age of label-aversion, hookup apps, and social-media flirtation (nothing says romance like a DM, right?), few would disagree that ...
It's hard enough to remember to smile every once in a while, let alone stay positive when someone tells you to "go fuck yourself." But that's exactly ...
Last Sunday, new mother Anna Young posted a photo of herself, taken during a half-marathon, to the breast-feeding advocacy Facebook group, Occupy ...
By now you've probably read those viral texts exchanged between a mother and her daughter while in pursuit of tampons. (And if you haven't, you won't ...
When Delaney Robinson first entered the University of North Carolina as a freshman a little over a year ago, she was looking forward to making new ...
Everyone has a unique story from when they first learned about Their Changing Bodies, but girls of the future might be able to say this: I learned about ...
One California woman's emotional birth video is going viral after being posted online earlier this month. Audra Lynn gave birth to her second child — and ...