As part of its Come to Life campaign, Electric Zoo planned to require all ticket holders to watch an anti-drug video before entering the festival. The video (which leaked a few weeks ahead of Labor Day Weekend, EZoo's official date) specifically warns against using MDMA — if not for any other reason, then because you'll sweat way more than is appropriate.
After two Molly-related deaths at last year's Electric Zoo, the festival was obligated to take direct action. But, given the drug's recent return to the mainstream, it might take more than a video with a dramatization of the quietest EDM show ever to dissuade Molly's more committed users. Though the acting may be a bit stilted ("I'm sweating! It's gonna be dope!"), the video makes Come to Life's message loud and clear: “Don’t miss the moment. Be present. Avoid the risks.”
Funnily enough, the video leaves out some key details: Free water stations and medical tents will be available around the festival grounds. Festival organizers likely chose not to include these harm-reduction methods in their video in hopes of maintaining their new zero-tolerance attitude. Still, real-world plans like these (ones that extend beyond warnings or optimistic preventative measures) make up for whatever authenticity the video itself lacks. Electric Zoo may hope to see a change in its image — but at its root, it's still an electronic dance music festival. And, many people have a hard time breaking the association between EDM and MDMA.