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Months after reconsidering its former you-can't-sit-with-us M.O., Abercrombie & Fitch is finally beginning to cast a wider net — starting with a new line. But, just because the brand says it's moving past its mean girls image, doesn't mean we've rushed to become Facebook friends just yet. So, it has upped its outreach efforts with a collection that goes beyond logo tees and Rihanna-approved denim jackets . The method? Introducing a little bit of black fabric.
After years of cranking out preppy pieces, the mall brand is finally selling black duds, CBS News reports — a huge step, considering CEO Mike Jeffries' former ban on the dark shade. It's better late than never to realize the beauty of an LBD, and may even suggest a willingness to cater to a more diverse range of shoppers. What may seem like one little leather jacket can also be an invitation for those teens who feel more themselves in black clothes than in delicate floral prints, shredded denim, and soft, washed-out pastels.
Admittedly, the silhouettes aren't a departure from existing styles, and AF still has some more pressing diversity issues to address. But, this launch could be one small step for the brand, one giant leap for the uncool-kids' lunch table.