In a feature called "Beauty & the Beat," the magazine breaks down four different style profiles. For example, Leandra Medine is a "Street Stylist" and Vanessa Hudgens is a "Bohemian Hippie." Lauren Conrad is simply dubbed "Basic," and it's kind of obvious that "bitch" goes unstated since the other archetypes all follow an adjective-noun nomenclature.
At first, we hoped the magazine was using "basic" as a synonym for "classic" or "traditional" — maybe even "preppy." All of that hope was dashed by the chock-full-o'-shade description.
"Made famous by Kreayshawn and viral by YouTube, the Basic woman is remarkably unremarkable. What's noteworthy about her style is its very plainness. Except to her. She swears those red-soled shoes are cutting-edge." Allure also notes some key attributes of a "basic" woman's style, including that her hair is usually blown out or in sausage curls.
Oh, it is on. Here's an artist's rendering of what Lauren Conrad is currently thinking about Allure. (E! Online)
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