The Internet has also put a lot of thought into Airbnb's new logo; specifically, how much of a fail it is. According to Adweek, some people think it looks like a vagina. Others note that it's almost identical to the logo of a brand called Automation Anywhere. The two companies even issued a joint statement to Valleywag asserting the similarity between the two designs is complete coincidence.
Brand experts, on the other hand, insist that all publicity is good publicity. "Ride the 'vagina logo' buzz," Adweek glibly wrote. Airbnb has been doing just that. It has stood by the new look, comparing it to the iconic Nike swoosh and Coca-Cola ribbon. In time, we're guessing the Bélo will become as commonplace as the Starbucks mermaid. And, what's a good logo if not a discussion point and a Rorschach test rolled into one?
Airbnb isn't the first company to attempt a rebranding only to be met with staunch public outcry. Take a look at these other famous brands' attempts to make themselves over.
In September 2013, Marissa Mayer led a team tasked with designing a new logo for Yahoo. She wrote a blog post about all of the elements and parameters the team wanted the new logo to have. There's even an annotated drawing of what's "cool/mathematical" about the design. It's perfectly fine, but the media latched on to a mock logo a Yahoo intern had designed as a much-preferred new look.
Yahoo's design intern has a very cool alternative logo for the company -- what do you think? pic.twitter.com/inqXChdeel— TOUJOULA (@toujoula) September 8, 2013
Eagle-eyed Redditors were quick to notice Google's infinitesimal logo change this past May. Don't worry if you didn't catch it. The search giant made a tiny, two-pixel-total adjustment to the kerning of the second "g" and the "l" so the bottoms of the letters would align properly.
We still haven't entirely come to terms with Sci Fi network becoming Syfy, even though it happened five years ago. R.I.P., correct spelling and little planet.