The brand said in a statement that the campaign aims to serve "as an inspiration for girls to feel confident and proud of who they are." And maybe, just maybe, to capitalize on the success of Aerie's unretouched lingerie ads of earlier this year.
Like the Aerie ads, though, the Bongo campaign is hardly a "woke up like this" moment. Instead, it presents a very polished version of "all-natural," since there's professional makeup, lighting, and photography involved. Oh, and that's all just highlighting a woman who already won the genetic equivalent of Mega Millions.
Still, the pure implausibility of some ad campaigns make this a step in the right direction. Click ahead to see Vanessa Hudgens serving Rihanna realness in her studded flat-brim and gold mani, (gasp!) visible pores and all.