Joining the groundswell of voices opposing the over-use of Photoshop in ads
, juniors brand Bongo
(oh yes: that Bongo
) has released images from its fall 2014 ad campaign starring a totally unretouched Vanessa Hudgens.
The brand said in a statement that the campaign aims to serve "as an inspiration for girls to feel confident and proud of who they are." And maybe, just maybe, to capitalize on the success of Aerie's unretouched lingerie ads
of earlier this year.
Like the Aerie ads, though, the Bongo campaign is hardly a "woke up like this" moment. Instead, it presents a very polished version of "all-natural," since there's professional makeup, lighting, and photography involved. Oh, and that's all just highlighting a woman who already won the genetic equivalent of Mega Millions.
Still, the pure implausibility of some ad campaigns
make this a step in the right direction. Click ahead to see Vanessa Hudgens serving Rihanna realness in her studded flat-brim and gold mani, (gasp!) visible pores and all.More style scoop:Why Aerie's Unretouched Lingerie Photos Are SO ImportantA Fond Farewell To Juicy Couture, And All It Meant To UsThe 21 Most Epic Trends Of All Time5 Idiotic Fashion Rules You Should Break Right Now
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