She's taken to promoting the forthcoming Cheek to Cheek LP while on breaks from her artRave tour. She joined Bennett for a surprise performance at his Frank Sinatra School of the Arts in late June and recently surprised the Montreal Jazz Fest audience in a similar manner. The two previewed some of their tracks together, and, by many accounts, blew the audience away.
All things considered, this is great news for the "Applause" singer. Her record sales haven't shattered the charts like they used to and though her tour is a spectacle, it's not selling. The question of how long can her gimmicks can sustain her is being answered (read: not long). But, Cheek to Cheek could be her saving grace.
"Gaga is about to have a massive success and a huge career change," Roger Friedman of Showbiz411 writes. Paul Moss, a London-based music PR fellow, echoed Friedman's remarks and Tweeted: "This could bring back Gaga." Amazing.