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Rebecca Minkoff's Newest Bag Is Just For Bikers

emPhoto: Courtesy of Rebecca Minkoff.
Every once in a while, a new product comes up that just makes so much sense. And, this one, we really should have seen coming. Rebecca Minkoff has teamed up with Bloomingdale's to craft an easy-on-the-eyes backpack especially for bike riders.
What exactly does that mean? Well, it's outfitted with all the features you'd want to see on your bike itself. There's a water Juice Press bottle holder, key clip, and built-in card holder. Still, the bag is nylon and leather and sleek enough to be aerodynamic on your downhills — as well as just pretty damn cute.
The knapsacks ride into Bloomingdale's on June 15, and New York's 59th Street location will be hosting Ms. Minkoff herself for an in-store celebration on the 19th. Best of all, though, a portion of the proceeds from the bags will go to biking-related charities, to help make NYC, Chicago, D.C, and San Fran safer places to ride. Because, it's not all about the way you look on your two-wheeler.