And, it’s not just Lloyd’s image that’s grown up considerably from age 17 to 21 — she’s begun to find her musical voice as well. She split with her old label, Simon Cowell’s Syco, and the aptly titled new album endured multiple delays. But, in the end, Cher says she had a considerably greater hand in Sorry I’m Late. While the record has no shortage of attitude-chocked dance tracks (see: “M.F.P.O.T.Y.”), it’s also got introspection, an acoustic reflection on her relationship with her father (“Goodnight”), and, in “Sirens,” a soaring single that stays just this side of bombast, showcases serious pipes, and is accompanied by a dark and personal video.
We got a taste of both the spunky and the serious sides of Cher Lloyd this week when she stopped by Refinery29 for a chat about Sorry I’m Late and more.