It probably doesn't come as much of a surprise that most food categories in this country — from beer to soft drinks to chocolate — are dominated by a few huge corporations. But, the same companies also tend to reign across categories, and have a ubiquitous presence in almost every aisle in the grocery. PepsiCo, for example, controls a huge share of not just the soda market, but also cereals (Cap'n Crunch, Quaker), chips (Lays, Pringles, Doritos), and snacks (Smartfood Popcorn, Cracker Jacks).
Of course, we're not denying there's a huge variety of foods in the supermarket. But, especially when encountering products that are labeled "natural," "sustainable," or "fair trade," it's important to consider the companies that are behind these marketing moves. Something that's packaged as small-batch, "humane," or with some other buzzy selling point might still be produced by the same company that makes those icky, ultra-processed potato chips.
Take a look at the infographic below to see where your money's really going — and how few choices you actually have.