For an under-the-radar designer, winning a CFDA/Vogue Fashion Fund Award means major recognition and a huge financial boost to bring their business to the big leagues. But, for the shopping public, those awards signal the next collaborations we can look forward to finding on the racks of our local J.Crew. Today, the latest batch of up-and-comers bring their brands to the Jenna Lyons-helmed retailer.
As it teased on instagram, Public School, last year's winner, is in fact a part of a new capsule collection. And, though the duo of Dao-Yi Chow and Maxwell Osborne only just introduced their take on womenswear this past Fashion Week, the just-launched J.Crew lineup has their stamp all over it: refined tomboy pieces including sharp, slightly slouchy suits and muscle tees that aren't meant for sleeping.
In addition, the Fashion Fund's runners up, Marc Alary, and Juan Carlos Obando, have also created exclusive designs for this limited edition line. Obando's more feminine styles and Alary's more, well, avian round out the offerings to perfectly complement J.Crew's historically classic, preppy, and selectively quirky style. And, with the entire collection on pre-sale today, getting the work of a CFDA star into your closet is only a few clicks away.