The collection will contain makeup for eyes, face, lips, and nail polish, plus brushes and skin-prep products. A short article published by Women's Wear Daily in June of last year reported on an anonymous "market source" claiming Gucci was working with P&G to develop makeup, but other than that and today's announcement, we haven't heard anything else about it. Usually there's considerable fanfare around this sort of thing — you'd think a first-ever makeup line from such a well-known luxury house would be a little buzzier. Why all the secrecy?
According to Gucci, the campaign starring Casiraghi will be "highly sensuous and feminine." The print campaign and accompanying video will "capture Casiraghi in a series of stolen moments which bring the spirit of the Gucci Cosmetics collection to life via Casiraghi’s mesmerizing beauty and modern allure." We're not really sure what that will translate to in terms of actual product. Will it be no-makeup makeup? Will it be the tools to create dewy skin and smoky eyes? In the end, though, all we really want is to copy whatever Casiraghi's doing.
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