Eataly Opens Nutella Bar, World Rocks Off Axis

nutella-1Photo: Courtesy of Nutella.
This morning, Eataly announced it will replace its recently shuttered wine store with a Nutella bar, opening on Monday, May 12. Just one more thing: It's free. Take a moment and get your head around that.
Advertisement
On opening day, New York's new hotspot (because what could be hotter than Nutella?) will serve up free baguettes smeared with everyone's favorite chocolate-hazelnut spread, alongside the rest of the Nutella-based menu items — none of which will run you more than five bucks. How about them apples? FORGET APPLES, NUTELLA FOREVER!
Eataly Vino closed following a settlement with the State Liquor Authority, which prevents them from selling liquor for six months. In looking for something to fill the void, owners Mario Batali and Joe Bastianich, in their culinary brilliance, came up with the only thing better than a good glass of wine. It's a fitting substitute since the product originated in the Piedmont region of Italy.
Chicago's Eataly has had its own Nutella bar since December — reporting wild popularity and 45-minute lines every weekend, obviously. Still, that's about one third of the wait time for an NYC Cronut, and frankly, we're a lot more excited about this. The market's artisanal reputation also gives us reason to hope that the shop will be serving Europe-imported Nutella, which Nutella snobs insist is different (read: better) from the product you find on American shelves. Either way, we're sold.
Advertisement

More from New York

This may be news to you, but living in New York is kind of expensive. But, while it may always be the land of $17 cocktails and unmentionable rents, the ...
We won't call this list definitive, because rooftops are, after all, all about spontaneity. And, with three summer months to get your toes wet (literally ...
Give me your tired, your poor, your huddled masses yearning to eat roasted guinea pig in Flushing, Queens. Oh, is that not how the Statue of Liberty poem ...
Just because you aren't wearing "short-shorts" doesn't mean your dress qualifies as office-and-everywhere appropriate. In fact, a short dress can be more ...
The West Village may get all the attention as the fancy foodie haven of New York City, but that’s just fine for the East Village. All that means is that ...
Appetizers are nice and entrées are essential, but we adore dessert. For real — we feel about ice cream and cookies and brownies the way Liz Lemon feels ...
The only thing more depressing than the end of summer is the number of days between now and the next long weekend. We know: All you want is to sit by a ...
(Paid Content) When a movie like Disney's Queen of Katwe comes out, you know award season is upon us. The inspiring new film has all the makings of an ...
The Lower East Side may be best known to you as the home of rowdy, rollicking nightlife, but that adventure extends to the food scene as well. Restaurants ...
Is there anything better on a Saturday afternoon than a spicy Bloody Mary and some simple — but delicious — bacon and eggs? Didn't think so. Brunch is the ...
You've probably heard about how gritty Soho was back in the '70s and '80s, when artists flocked to the downtown 'hood in search of affordable living and ...
As New Yorkers, we take our pizza seriously. Whether you prefer thin-crust or deep-dish, extra sauce or more cheese, simple-and-plain or loaded with ...
Bars are as bountiful as Starbucks in New York City, but there are a few that raise their drinks — and their dishes — to an art form. So don’t just settle ...
Finding a good facialist is kind of like finding a good partner: Most of us have to shop around a little before we settle on "the one." And, much like bad ...