It's Official: Teens Think Instagram Is Cooler Than Facebook

teens1Photo: Courtesy of MTV.
If you happen to be Segwaying by the Facebook headquarters in Menlo Park today and hear a chorus of bottles popping, the annual Piper Jaffray "Taking Stock With Teens" report may have something to do with it.
Advertisement
According to the Internet analysis, which surveyed 7500 upper-income and mid-level income teens, Instagram has become the social media outlet of choice for adolescents with an average age of 16.4 years. The writing has been on the wall for quite some time, but we don't expect Zuckerberg and Co. to be too bummed about the news. Although Instagram set a record of teen usage surpassing Facebook by 7%, Zuckerberg purchased the photo sharing app for $1 billion back in 2012.
According to the evidence compiled in the survey, teens are growing increasingly weary of Facebook, and prefer the immediacy and the simplicity of Instagram. The filter feature is also a boon for the age group; a phase in which life can sometimes feel a tad mundane. High school, soccer practice, dinner with your parents, and non-stop homework look way cooler with an Amaro glaze.
Instagram's greatest asset, however, might be its compatibility with other forms of social media. Why post something on Facebook or Twitter when you can upload a photo to Instagram and have it shared on all three platforms? How Instagram will change after its acquisition remains to be seen, but Facebook likely won't alter what has proven to be a winning formula so far.
To find out more about Instagram's ascension, and a lot more about what the teens are into these days, click here.
Advertisement

More from Pop Culture

Britney Spears headlined the iHeartRadio Music Festival in Las Vegas Saturday, but as always brought the drama even in places she wasn't. Those places ...
Update: A 35-year-old man was arrested and jailed by Scotland Yard in relation to the theft of Pippa Middleton's photos, the BBC reports. He was arrested...
Last week, Kendall and Kylie Jenner took a day out of their schedules to spend time with each other and it was full of sisterly bonding. First, they went ...
Jeb Bush has been a Florida governor and a presidential candidate. His latest gig? Comedian, apparently. In an opening sketch for the Emmys, Jimmy ...
On Saturday evening, Princess Charlotte had her first glimpse of the true reach of the Commonwealth of Nations, touching down in Victoria, British Columbia...
Ben Higgins and fiancée Lauren Bushnell took it upon themselves to put the "heart" in Las Vegas' iHeartRadio Festival this weekend
As someone who is about to have a daughter, this hits me deep in my core. #NeverTrump https://t.co/BIG4J0mkM6— olivia wilde (@oliviawilde) September 24, ...
On Friday, Kylie Jenner started getting her Hidden Hills, CA, home ready for All Hallows Eve. "I’m decorating my house for Halloween," she announced via ...
At first glance, you might mistake this photo for a late '90s snapshot of Cruel Intentions-era Reese Witherspoon on the red carpet, but no. The poised ...
Update: Kendall Jenner has offered a response to those who did not like her ballet shoot for Vogue España, kind of. She shared several photos from the ...
Though it's barely been a month since news of cute celebrity couple du jour, Ariana Grande and Mac Miller, broke via photos of the duo locking lips at a ...
Emma Watson is most famous for her role as Hermione Granger in the internationally-known and appreciated film series, Harry Potter. She is also known for...
In an ecological niche like Hollywood, for a woman like Angelina Jolie, marriage may be more trouble than it's worth. The same goes for you. Since news ...
Kim Kardashian is objectively successful. She's covered Forbes and Paper and published a book. People pay money for piecemeal updates from her personal ...