What Happens When Men Get Brazilians On Camera?

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A few weeks ago, a bunch of Instagram bros decided to strip down to nothing but strategically placed socks and take photos of themselves, all in the name of cancer awareness. The internet went nuts and the hype ended up having basically nothing to do with public service. (Search the obviously NSFW "#cockinasock" on Instagram to see what all the fuss was about.) Alternatively, a new commercial out of Canada takes on comedy for a cause in a way that's way more...effective.

In it, 20 guys are challenged to some rather extreme manscaping all in the name of cancer awareness. The message? "Expose your balls so you can check 'em regularly." The resulting video had us chuckling for the better part of the afternoon. Watch below, this bit's about to make your day. If you've ever been waxed — you get it. (Nerve)