Could Clo's "Virtual Fitting Room" Change The Way We Shop?

embedPhoto: Courtesy of CLO3D.
It's a truism that's long plagued high-end clothing retailers: The more expensive an item is, the less likely people are to buy it online. Makes sense to us. After all, it's one thing to risk $20 on a Gap T-shirt that may or may not flatter you in person, but it's quite another to drop $300 on a dress sight unseen. Now, a company called CLO Virtual Fashion Inc. is aiming to close that gap by giving shoppers the tools they need to truly see how a garment fits before they purchase it.
Fast Company reports that CLO has created something called a C-Mirror. It's a real-life mirror that projects digitally created garments over a person's body — essentially functioning as a virtual fitting room. While department stores like Bloomingdale's and Macy's already use body scanners and virtual fitting rooms like Me-Ality and TrueFit, CLO claims its technology goes beyond basic fits, recreating a garment down to the minute details, and — most importantly — it can actually simulate the way different fabrics drape on different body types. That's very good news for high-end clothing designers, whose more substantial fabrication and beautiful draping justify higher price points. In fact, the technology is so good, it's already being used to create realistic CGI garments in movies like The Hobbit and video games like Call of Duty.
Click over to Fast Company for the full story, and tell us: Could a virtual mirror ever replace a real, live try-on for you? (Fast Company)


Like this post? There's more. Get tons of style secrets, insider shopping dish, fashion news, and more on the Refinery29 Fashion Facebook page!

More from Shopping

This post was originally published on April 22, 2016. Like mom jeans, it's a little funny when a stereotype sparks a fashion obsession. And while it took ...
Who needs words these days with so many emoji keyboards to choose from — and to do the talking for us? On the heels of Kimoji, ChyMoji, and all the other -...
From heading straight to the men’s section to memorizing the company’s delivery schedule, every dedicated shopper seems to have their own tips and tricks ...
Flex dancing, a dance form characterized by rhythmic waving, gliding, and contorting of the body, is often thought of as a man’s world. But there are a few...
This post was originally published on July 28th, 2016. The business-casual dress code is one of the most difficult to define, and that might have ...
This post was originally published in March 2016. You've done the research, talked to some friends about it, and decided it's time to quit fast fashion ...
Sometimes, one glance at your Google calendar for the next day can leave your head spinning — how on earth will you get it all done? Maybe you've got a ...
(Paid Content) Classic white Keds have been in my shoe rotation since I was a wee one. As a picky shopper early on, this simple and economical option was ...
This post was originally published on August 23, 2016. As great as summer dressing may be (the skimpy tank tops, breezy dresses, and super-short shorts ...
You never want something until you can't have it. So, each week in The Sell-Out, we're getting the scoop from your favorite retailers on what's selling ...
Some trends are easy to dive into head-first: Give us all the athleisure in the world, and we're definitely not complaining. Because no matter how many ...
We first heard about Nike's plans to really, truly make the self-lacing sneakers from Back to the Future Part II a reality back in March, after the ...
This story was originally published on October 8, 2015. You can expect to see a certain set of characters at every Halloween party. Cher Horowitz is in ...
Kendall Jenner recently admitted that she's always either braless or in a bralette, and she's not the only one. Tons of women (regardless of chest size) ...