Women defect from products with harsh chemicals for many reasons: getting pregnant, trying to reduce our carbon footprint, fear of growing another eye in the middle of the night, etc. For those who've opted for baby products to give their skin a break, Johnson & Johnson has made a major green-technology move that might bring you to tears. They're removing harsh chemicals from their baby shampoo.
The Telegraph just posted that under considerable consumer pressure, the No More Tears formula has gotten rid of a whole host of questionable ingredients, completely eliminating formaldehyde, 1,4-dioxane, and quaternium-15, a preservative that releases formaldehyde. It's the biggest green initiative by a large consumer brand to date and cause for celebration. Shower time is that much safer.
Even those who aren't moms can appreciate this move towards safer formulations: Baby shampoo can be used for everything from washing delicate hair to cleaning makeup brushes. We still have a long way to go making, but this win brings us one step closer to a truly beautiful world. Not to mention the fact that it's nice to see companies listen to consumers (even if it takes a gajillion years). Power to the people! (Fashion Telegraph UK)