It’s fair to say that Victoria Beckham and her namesake label are heavily invested in technology. The designer’s collaboration with Skype, and techie Q&A in Porter attest to that. The label’s website isn’t too shabby, either. It’s a super-cool shopping portal that embraces the brand’s DNA while offering a no-brainer user experience. We're into it.
This latest delivery of the entire SS '14 edit follows right on the heels of the designer's triumphant AW '14 runway show, which was live streamed on the site over the weekend. And, this marks the first time Beckham's ready-to-wear pieces have been made available on the site. As she explains, “I didn't put the ready-to-wear collection on the site when e-commerce initially launched, as I really wanted to take the time to understand my customer and what exactly she wanted from me first. Icon was a huge success, but was always going to be a limited-edition collection of dresses. So, it now feels like the right time to introduce my edit of the ready-to-wear. And, that's what I'm so excited about — it's my edit. So, it's really showing the ready-to-wear through my eyes.”
From clean-cut kimono jackets, slickly tailored minis, and daringly low-cut V-neck dresses, the collection is the last word in her signature minimalism. But, it comes at a price. Each piece will set you back at least £1,500.