UGG Lands Suki Waterhouse & Chloe Nørgaard — Well Played!

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sukiPhoto: Courtesy of Ugg Australia.
UGGs are the kind of shoes that evoke feelings. There's love, loathing, nostalgia — you name it. But, there's one thing we can all agree on: The apparel company tends to have some serious tricks up its sleeves. And, they extend far beyond UGG's shearling-lined territory. Case in point: the spring '14 campaign.

For the warmer season, UGG is not letting go of its cozy booties just yet, but the brand has introduced two rad personalities to rep it: Suki Waterhouse (a.k.a. Bradley Cooper's boo) and the rainbow-haired Chloe Nørgaard. With two major of-the-moment models now acting as the face of UGG Australia, we have to admit that this move does make us view the brand a bit differently. To be fair, though, if we weren't wearing the ankle boots before, we probably won't start now. But, for a line that built its reputation on being comfy, the company totally just upped its cool factor. Twice. (Grazia Daily)

chloePhoto: Courtesy of Ugg Australia.