It's hard to believe, but despite having 10 seasons under his belt, Prabal Gurung's never actually had a print advertising campaign. In a way, he hasn't needed one. All the word of mouth surrounding his Target collection, that Vogue Fashion Fund award, and those dresses for Michelle Obama go a long way, after all. Still, WWD reports today on the brand's debut campaign, and we're very into it.
Photographed by Dan Jackson, the ads feature model Liya Kebede posing in the label's spring '14 looks. Interestingly, the campaign depicts not the prim, white and pastel pieces from the first half of that collection. Instead, Kebede wears our favorite looks: the heavy tweed cocoon bomber jackets and strapless gowns in raspberry red and vibrant blue, accessorized only with a silk head scarf. In each image, Kebede is shown opposite a burning metal rose. We can't say we're entirely sure of the symbolism, but Kebede's powerful stance and unsmiling face, combined with the low camera angle, make quite the impact all the same.