The superstar designer is launching two limited-edition fragrances, and rather than bombarding us with samples, Jacobs has decided to take his message to the streets. To celebrate the launch of Delight and Eau So Fresh Delight, two zingy, floral scents just made for spring (if it ever gets here), the brand has enlisted MJ street teams to let the city dwellers of London, New York, and Berlin know about this new offering. The lucky recipients of MJ’s generosity receive scented hangtags with a positive message inscribed on each.
If you happen to snap up a daisy today, don’t forget to take a picture of it and post with the hashtag #MJDAISYCHAIN for a chance to win more designer-perfume goodies. It certainly sounds far more preferable to all those unsolicited sprays in your local beauty hall, don’t you think? (The Daily Telegraph)