Reminder: The Peter Pilotto For Target collection goes on sale today, February 9. Check out all the items now!
It's that time again… get those folding lawn chairs ready and set your alarm for 4 a.m. because another Target collab is upon us. The full lookbook for the upcoming Peter Pilotto for Target capsule collection has just been released, and it looks good.
The designers behind the brand, Christopher De Vos and Peter Pilotto, are known for a wild melange of prints that feel both feminine and tough at the same time — like if the homecoming queen grew up to be a pro surfer and aero-astro engineer. For the duo's Target line, they translated that femme-geek aesthetic to accessories for the first time, with a collection featuring swimwear, bags, sunglasses, shoes, and beach towels along with a versatile range of separates. Said De Vos, "The starting point was swimwear, and we were very happy that we could do it first with Target. We found it exciting to build the looks around that category. That was the idea that there are all these pieces in swimwear like rash guards and tops that you build an outfit around."
The pieces themselves had plenty of the piled on prints that Peter Pilotto does so well, and many of them come in traditional, professional silhouettes that you'll find useful in adding a little zest to your work wardrobe. But, our favorite pieces were the flirtier dresses (hello, spring weddings!) and textured shorts (hello, every other day!). The quality was what you'd expect from a Target collection, which means durable but not incredible; but, those used to Pilotto's usual thick, substantial fabrics might be off-put by the screen-printed, pill-prone materials.
Dropping in a few weeks, on February 9 (in the middle of New York Fashion Week, no less), the collection will be available in Targets around the country as well as online at Target.com and internationally at Net-a-Porter. Here's hoping the frenzy will be a little bit more manageable than the hubbub around Lim…though, when it comes to Target and designer collaborations, a little bit of mania is par for the course.