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H&M may be busy cranking out designer collaborations and stocking its shelves, like, all the time. But, the brand is not too busy to root for the home team. And, that's exactly what it plans to do for the Sochi 2014 Winter Olympics.
The company has come on board as the clothier for the Swedish Olympic team. But, while the H&M uniforms are for the athletes, the most recent designs, revealed today, are for us. Inspired by the looks it created with the Russia-bound team, the new fast-fashion active line is a sleek, print-packed collection of performance gear. And, in the spirit of winter sports, the designs also include down-filled jackets and bright beanies, in case you're the kind of runner who laughs in the face of a polar vortex. Hey, more power to ya. Jump ahead to see the styles available at H&M beginning January 16.