The Telegraph recently spotted a new campaign from Smashbox that says just that. Much in the way your body shape matters for how your clothes fit, the shape of your eye best determines which type of eye-makeup application will take you from basic to babe. The pros at Smashbox did the leg work and came up with six separate eye shapes and tutorials on how to get your best look to utilize their new Full Exposure Palette. The video above, featuring Smashbox global lead artist Lori Taylor Davis, shows you how to determine your eye shape, then walks you through how to apply the respective best makeup. Looks like it's time you opened your eyes to the possibilities. (The Telegraph)
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