Launching in the spring, the EE cream from Previse Skincare is designed to be "a travel-friendly, natural alternative to a Clarisonic-type implement," WWD says. So, it's not exactly the heavenly fusion of makeup and skin care that we've come to expect from alphabet creams, but it still sounds pretty wonderful. At $40, it's not a bargain, but we don't mind shelling out a bit more for our skin care. You only get one face, after all.
Previse Skincare is an interesting brand even without this pioneering product. Their website has a personalized consultation feature which tells you what your skin type is and recommends a regimen to improve it. So, whether or not EE catches on or stays within this one brand, we're looking forward to seeing more innovations from Previse — or at least finding out once and for all what our skin type actually is. ( WWD )
Illustrated by Ammiel Mendoza