2014's Newest Selfie Craze: The Selfeye

jwu_bs_ss14_102Photo: Firstview/MCV
In the beginning, there was the selfie, a word and social-media craze so powerful, it earned its own place in the Oxford English Dictionary. Indeed, there are whole how-to videos and beauty tutorials dedicated to perfecting it. Well, in 2014, the selfie is going to the next level, especially if Max Factor has anything to say about it. Ladies and gentlemen, we'd like to introduce you to the 'selfeye.'
In a recent Telegraph article, the mega beauty brand is putting the self-photography focus squarely on great eye-makeup looks with a social media promotion for their new Excess Volume Extreme Impact mascara. Users are encouraged to send in snaps featuring their best eye art and lush-and-longer lashes (courtesy of the new mascara, naturally) with #selfeye.
We can see this little promotional scheme taking off in a much bigger way. Think about it: Would you rather "like" another boring headshot or be inspired by a close-up of ninja-like eyeshadow and liner skills? We know which we'd rather see in our Instagram feeds. In fact, we're touching up our concealer and getting a little extra sleep just in case this trend winds up taking off. There's only so much a filter can handle, after all. (UK Telegraph)


Like this post? There's more. Get tons of beauty tips, tutorials, and news on the Refinery29 Beauty Facebook page!

More from Makeup

Foundations: It's likely there are more bottles than faces for them to cover. And, while all those choices may seem to make your decision easier when ...
When a beauty editor with access to a hundred variations of every product you could dream up cuts open a tube or sticks a Q-tip into a bottle just to get ...
When you hear “3-D printing,” you probably don't immediately think of lipstick. But that's about to change because the latest cutting-edge launch from ...
When I was eight years old, I knew nothing about makeup. Did that stop me from collecting palette upon palette of colorful shadows and sparkly tubes of ...
No-makeup makeup is no longer just a fleeting trend — it's one of the biggest beauty staples, and it’s not going anywhere soon. So, of course, there’s a ...
If you're guilty of perennially picking at your pimples (try saying that 10 times fast) or you've battled cystic bumps since your teenage years, chances ...
Three months ago, if you offered me a liquid lipstick, I'd give it a hard pass. I've tried a few before, and saw little advantage to applying lipstick from...
(Paid Content) Some beauty trends from decades past always manage to circle back — they’re just too good to keep locked away in a previous era! Now you can...
Contouring can, as we've shown before, look scary. But, enhancing your cheekbones or jawline doesn't have to be frightening — or require the skill of a ...
Leather jackets, new jeans, cozy sweaters — we’re all for building up our fall wardrobes around this time of year, but we also like to give a little love ...
Even though the last day of summer isn't technically until September 22, we're already starting to feel the cozy embrace of fall. Our sweaters are ...
Anyone who has been to Sprinkles knows its cupcakes are so delicious that you wish you could taste them all the time. Now, you can — or at least you can ...
Attention royal family fans: There's a new Charlotte Tilbury lipstick in town and it's regal AF
“I love cleaning my makeup brushes,” said no one, ever. Okay fine, some people do get great satisfaction from washing their beauty tools, but we're not ...