We admit to being a little hair-obsessed around here, so we don't consider regular maintenance a luxury as much as a necessity. Fabulous hair is like the air we breathe. Don't even try to take it away from us. Back away slowly.
Which is why when it comes to luxury hair products that perform and deliver the goods on fragrance and experience, Fekkai is at the top of our list. The brand just released big news: It's streamlining its signature get-it-done products with remastered classics and some new winning formulas into one collection. The idea is to focus on Frédéric Fekkai's original mission to make every woman's individual beauty as much as it can be.
You can expect some classic favorites, like the cult-favorite Brilliant Glossing Styling Crème, but look for some new innovations such as the brand's silicone-free Full Blown Volume Lightweight Foam Conditioner, a must-try solution for ultra-fine hair.
Think back to your last bad hair day and you can see how elevating your mane maintenance equals happiness and sanity. We don't consider having soft, manageable hair a luxury, and we reserve the right to get grabby when people try to borrow these products from us.
We're pretty excited about this new campaign, Let Luxury Go To Your Head. Fekkai told us, “The campaign shows the sensuality and confidence a woman can feel when her hair is supremely well cared for – it’s transformative. The products are created to indulge your senses and that is what we wanted to convey while still remaining totally elegant.”
The new collection has already arrived in Fekkai salon locations and its website, with availability in select retailers in January 2014. Enjoy this exclusive behind-the-scenes video and maybe let a little luxury go to your head. Go on, you deserve it.