Please upgrade your browser for the best Refinery29 experience. Read more.

Instagram Direct, The BBM Of Photo Sharing, Is Here!

  1. Begin Slideshow
    instaopener

    414

    SHARES

    6 comments
    See All Slides

    Your photo-sharing life is about to get a whole new shake-up. Introducing Instagram Direct, the world's favorite photo app's (kind of) instant messaging platform. Now, starting today, users can share photos directly with a specific individual or group of 15 people — a.k.a. the cool, Polaroid e-mail chain.

    At a press conference in New York this morning, Instagram's creator Kevin Systrom, debuted the new feature. After laying down the mind-boggling stats of photo sharing today (y'all are posting a lot), he launched into where Instagram is now. As more and more people switch over to smartphones, the number of photos being shared is skyrocketing. Instagram is, in Systrom's words, at the helm of a revolution. Photography has become a means of true communication — a photo of Batkid isn't just a nice image, it's an inspiration because it's being shared. And, with that as a base, Instagram Direct came into fruition.

    Begin Slideshow

MORE SLIDESHOWS

Shopping

15 Ways Pleats Are Making A Cool-Kid Comeback

When you think of pleats, flashbacks of your grandma's closet or your school librarian probably flood your brain. The paneled look has never really been associated with the "cool" set. That is, until the runway bigwigs like Proenza Schouler and Suno re-imagined the pleated skirt for summer with flashy colors and read

Dedicated Feature

Meet Banana Republic's UNREAL Collaborator

Designer collabs are like celebrity couples — some seemingly perfect matches fall through (any other Notebook fans still smarting over Rachel and Ryan's breakup?), while other unlikely pairs ('sup, Beckhams) make lasting vows and headlines. But, we'd bet our Isabel Marant for H&M booties this next sartorial union will be read