Beauty video tutorials continue to be a rapidly growing phenomenon. Need evidence? Check out what a great year it's been for YouTube's beauty gurus. Millions (upon millions) of viewers tuned in to see Michelle Phan's boyfriend apply her makeup, while lazy girls around the world flocked to watch Luxy Hair's tutorial on 'dos for when you're running late. It appears that beauty YouTube videos might even be the new glossy magazines, at least for the younger generation of makeup lovers.
So, what is it that people find so compelling about the homemade DIY video, and what makes for a successful one? We think it involves the perfect balance of relatable, yet aspirational hosts, real-girl tips, and lo-fi production. And, there's also the instant gratification aspect — the Internet has an answer for just about every beauty question one could think of. Watching it in action is a bonus.
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But, don't take our word for it. Here are the most popular videos of 2013 from the enormous, sparkly world of YouTube's beauty gurus.
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PEINADOS PARA ESCUELA/TRABAJO♥ (Fácil) by Yuya by lady16makeup
Acne Coverage Foundation Routine by ElaineMokk
My Boyfriend Does My Makeup by MichellePhan
Running Late Hairstyles by Luxy Hair
Morning Routine: Fall Edition!! by Macbarbie07