Lashes Are Artificially Enhanced In Mascara Ads. Should We Care?

640x427
Today, in news that isn't really news, The New York Times talks about advertisers "laying it on thick," (their pun, not ours) when it comes to mascara advertising. In other words, they're spotlighting the fact that, by and large, beauty ads tend to feature models with lashes that have been enhanced beyond a swipe of the mascara they're touting.
Well, we haven't been reading magazines with our eyes closed. We know that the results featured in this particular type of beauty advertising are impossible to achieve with mascara alone. In fact, The NYT mentions the fact that deep down in the fine print, advertisers actually disclose that the model's eyes have been "styled with lash inserts" — as was the case of a recent Maybelline Volum’ Express The Rocket ad featuring model Freja Beha Erichsen.
The Better Business Bureau's National Advertising Division isn't happy (it's ordered Maybelline to stop using lash inserts in mascara ads, or prominently disclose that fact) and neither are we. But, we can't help but think about all the manpower behind heavyweight organizations like the Better Business Bureau — instead of focusing their efforts on lash-bashing, might their resources be used more wisely?
We get the big picture here — false portrayal in advertising is no doubt a problem (hel-lo, Photoshop fails), and we don't like it when advertisers take us for fools. But, at this point, we know that when it comes to lashes in advertising, artificial enhancement is pretty standard. And no, it's not ideal, but considering all the other issues in the world, we think we can get past it. What about you, readers? Weigh in below. (The New York Times)
Pop Beauty False Lashes in Youthquaker, $12, available at Beauty.com.

Like this post? There's more. Get tons of beauty tips, tutorials, and news on the Refinery29 Beauty Facebook page. Like us on Facebook — we'll see you there!

More from Makeup

Like most people, I have a glam squad of me, myself, and I. There are no celebrity stylists curling my hair, no Instagram-famous makeup artists painting my...
Update, September 15, 4:50 p.m. ET: The wait is finally over! These super soft and gorgeous makeup brushes, which range from just $5-$12 have just become ...
Lately, I’m so over matte eyeshadows. Give me shine! Give me shimmer! Give me fun! For the last couple of years, Maybelline’s Bad To The Bronze Color ...
When I was eight years old, I knew nothing about makeup. Did that stop me from collecting palette upon palette of colorful shadows and sparkly tubes of ...
Nowadays, it's natural to expect your coverage product to also have skin-care benefits, what with all the anti-aging, zit-zapping, and hydrating bases on ...
Prepare to go wild with clasped-hand emoji, because we’ve got big news: Urban Decay is adding another fluorescent-filled eye shadow palette to its roster...
Foundations: It's likely there are more bottles than faces for them to cover. And, while all those choices may seem to make your decision easier when ...
(Paid Content) Some beauty trends from decades past always manage to circle back — they’re just too good to keep locked away in a previous era! Now you can...
When a beauty editor with access to a hundred variations of every product you could dream up cuts open a tube or sticks a Q-tip into a bottle just to get ...
When you hear “3-D printing,” you probably don't immediately think of lipstick. But that's about to change because the latest cutting-edge launch from ...
No-makeup makeup is no longer just a fleeting trend — it's one of the biggest beauty staples, and it’s not going anywhere soon. So, of course, there’s a ...
If you're guilty of perennially picking at your pimples (try saying that 10 times fast) or you've battled cystic bumps since your teenage years, chances ...
Three months ago, if you offered me a liquid lipstick, I'd give it a hard pass. I've tried a few before, and saw little advantage to applying lipstick from...
Contouring can, as we've shown before, look scary. But, enhancing your cheekbones or jawline doesn't have to be frightening — or require the skill of a ...