Baggu’s Cool-Girl Founder Shows Us Her Studio

  1. Begin Slideshow



    See All Slides

    Since the inception of its signature, reusable nylon tote, Baggu has taken clean designs and fused them into a playful line that offers the gamut — think irresistible leather pouches, canvas backpacks, and even colorblocked beanies. Seriously, it’s hard to imagine a time when our grocery runs weren’t accompanied by one of Baggu's colorful sacks, injecting even the most mundane trip down the cereal aisle with just the right jolt of fun.

    So, when we heard half of the team decamped to California, we couldn't wait to get a peek at the action. We met up with cool girl Emily Sugihara, founder of the now bi-coastal accessories line, in her Dogpatch studio to get some scoop, some fashionable snaps, and even a bit of skateboarding in! This chick has got style in the...ahem, bag.

    Want even more R29? Get the latest news, tips, and can't-resist stories delivered straight to your newsfeed, in real time.

    Photographed by

    Begin Slideshow


Designer Collaborations

It's Happening: Steven Alan X Dr. Scholl's

Now that “ugly,” comfort-first shoes are the new normal (or, rather, the new normcore), we’ve been reintroduced to brands that haven't been in our wardrobe rotation for some time. While Birkenstocks and Tevas deserve plenty of cred, one of our favorite shops is making damn sure we don’t forget about one of the read

Naturally Gorgeous Spring Hair

While many of our recent hair DIY tips have involved styling tricks to change up your texture, this one is all about embracing those gorgeous, natural curls. We're coming up on the most humid time of year, and naturally textured hair is definitely not immune to frizz — quite the opposite, in fact. So, it's beyond read