Your Pinterest Cupcakes Are Worth $3.8 Billion
Photo: Via Pinterest.
Your pins are worth a lot to investors. Yesterday, Pinterest confirmed its latest round of funding of $225 million, bringing its valuation to a whopping $3.8 billion. This latest funding round comes after another infusion of $200 million in February. Overall, that's quite a handful of scratch for a company that offers nothing but virtual mood boards, but its overwhelmingly female user base
earns it a massive amount of referral traffic
. That's music to investors' ears, of course. How that traffic will translate into revenue, however, remains to be seen.
AllThingsD, which first reported
the funding deal, suggests that this new windfall might be used to push Pinterest further internationally. The company recently hired country managers in England and France, where Pinterest launched
its first localized, non-English edition in June. Sources told AllThingsD that the company wants to expand to up to a dozen more countries by year's end. And, when that happens, we'll find out if pictures of wedding gowns and cupcakes have true global appeal. (AllThingsD