Now, that doesn't mean you need to immediately run out and stock up on bedazzled hoodies and the strangely named "cheekster panty." PINK is still doing brisk business, pulling in $1.5 billion in sales last year and accounting for 25% of Victoria’s Secret’s $6.6 billion overall annual revenue. Even so, analysts believe this could be the beginning of a Juicy Couture-like decline. Indeed, the brands are similar in the way they target teens and college-age women with wear-all-day loungewear that seems to be the unofficial uniform of 8 a.m. classes everywhere (also featuring blinged-out booties).
But, while Juicy Couture has recently made some smart pivots — its latest lookbook is chock-full of adorable, non-terrycloth-based fashions — will PINK be able to do the same? Unless they want to go the way of shield shades and trucker caps, they may have to. (Buzzfeed)