At Home With NYC's Hottest Stylist

Scrolling through stylist and ELLE's Editor at Large Lori Goldstein's portfolio is like taking a walk through fashion's hall of fame. It's basically the dream flip book for any up-and-coming stylist: There are ads of the Dolce & Gabbana and Versace variety; magazine covers of the W, Vanity Fair, and Vogue variety; and celebrities of the Rihanna, Scarlett Johansson, and, uh, Madonna variety — just to name a few. So, suffice it to say, Ms. Goldstein has some serious knowledge to drop in her new book Style Is Instinct, which lands in stores October 29.
And, we were thrilled when the style icon invited us to her apartment for a pre-launch interview and home tour. We're so inspired by how all the color, pattern, and personal style translates into one fabulous Chelsea apartment. We also tapped Lori for some ultra-important lessons on fashion, personal style (can you teach it?), and what's off limits to this daring stylist to the stars (hint: Nothing at all).
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Click through for an exclusive look at Lori Goldstein's home and her one-of-a-kind fashion sense.
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Photographed by Winnie Au.
What does having a "personal style" really mean and how does one find it? 
"It's really just what it says — it’s your own style. To me it's doing what you love, experimenting with things that excite you, or seeing on others that you'd like to try, and ultimately finding what works for you. In the end, that's what makes you feel great."  

Gary Graham jacket, Biyan peplum top, Logo by Lori Golstein leggings, Rochas boots.
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Photographed by Winnie Au.
From the floating shelves to the patterned rug, Goldstein's functional flair works.
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Photographed by Winnie Au.
Can you feel the peacefulness from there?
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Photographed by Winnie Au.
Do you think you can teach someone style? If so, what are three of the lessons?
"I believe in being fearless, not worrying about what someone else thinks, and really going for it. It's important to experiment. Try things out that you are attracted to, then narrow it down to 'I know I don't like it,' or 'I love and I'm going to start wearing that.' It's most important to have fun with your style. Don't be afraid to accessorize — or not! Be your own person and embrace that expression."
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Photographed by Winnie Au.
The colors, the patterns — just, yes!
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Photographed by Winnie Au.
Describe your home design aesthetic. Is it similar to your personal aesthetic?
    "It’s exactly the same aesthetic. I'm a hunter and gatherer. I love to mix and find objects that mean something personal to me. Objects that remind me of something/someone/somewhere make me smile. I love dressing my home as much as I love dressing people! I love to get new bedding every season. Every color of the season ends up on my bed."
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Photographed by Winnie Au.
What are your favorite stores, big, small, and secret, in NYC?  
"I love the classics, Bergdorfs, Barneys. Marni is my favorite designer; In the end it just works for me. I’m so excited for Dover Street [Market] to come to NYC."
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Photographed by Winnie Au.
What is the process of styling someone from start to finish?
"On a photo shoot the process is thinking from head to toe, it's a constant editing process. Adding and subtracting, trying different things on, and taking things off, until if feels right. Instinct tells us a lot; you have to trust it. Which is where my book title comes from: Style Is Instinct"

Saint Laurent caridgan, Proenza Schouler shirt, Prada necklace, Logo by Lori Goldstein leggings, Nicholas Kirkwood shoes.
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Photographed by Winnie Au.
Even a book can add a pop of print.
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Photographed by Winnie Au.
What inspires your style? Does it change from shoot to shoot?
  "Finding new and beautifully creative designs inspires me always. Every shoot sort of has a theme or an idea unto itself but in the end, my personal style always comes out. I love mixing patterns, shapes, and colors and I love accessories. Proportions sort of dictate of when something is finished."

 
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Photographed by Winnie Au.
A close up in Lori's home reveals her intricate collections.
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Photographed by Winnie Au.
This gem box is a chic storage solution.
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Photographed by Winnie Au.
How has NYC changed or amplified your style and styling?
  "New York City allows you to be whoever you want to be. That's what drew me here and that's what keeps me here. Individuality rules."

 

Marni Fur, J.Crew shirt, Dries Van Noten dress, Logo by Lori Golstein leggings, Nicholas Kirkwood shoes.
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Photographed by Winnie Au.
What's the best advice you could give to someone wanting to break into the business?
  "Work hard, be focused, learn about this amazing craft, be humble, and don't have an attitude."

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Photographed by Winnie Au.
Clearly, Lori reads up on interior design as well as fashion — and it shows.
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Photographed by Winnie Au.
These SHOES!
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Photographed by Winnie Au.
Tell us one of the most memorable stories from your career.
  "There really are so many. That's hard to narrow down! Meeting Annie Leibovitz, Steven Meisel, and Mario Testino and working with them. More than just a shoot, the experience is what is memorable about my career, and to keep going now meeting new, young excited people in the industry — that’s what I love."

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Photographed by Winnie Au.
A heart on her sleeve.
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Photographed by Winnie Au.
The gray-blue wall adds a perfect accent and some calm.
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Photographed by Winnie Au.
What is ONE thing we could never find in one of your looks?
  "A full look right off the runway."

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Photographed by Winnie Au.
Whose style do you admire right now?
  "I love Carlyne Cerf de Dudzeele. She's always done her thing and I love her! I think Vanessa Traina is so great with doing her thing. Either as a stylist or muse, again, a cool, nice girl."

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Photographed by Winnie Au.
Can you even wait to snag the book?
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Photographed by Winnie Au.
Gorgeous outdoor space — super jealous!
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Photographed by Winnie Au.
What is one challenge you faced in your career and how did you tackle it?
  "I didn't go the conventional route and work at a magazine. At the time I started, there weren't really freelance stylists. Perseverance got to me where I am now. It's important to keep following your dream."  

Cutler and Gross of London glasses, Proenza Schouler shit, Marni Coat, Logo by Lori Goldstein leggings, Marni shoes.
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Photographed by Winnie Au.
Is this NYC?
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Photographed by Winnie Au.
What items are you always restocking?
  "I'm always restocking my Rick Owens long tees that I wear under everything. They are truly my staple. But I have a new favorite tee that is from my layers collection on QVC, and I've recently been living in that!!"

Rings: Eva Fehren.
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Photographed by Winnie Au.
What is your personal mantra?
  "BE TRUE TO YOURSELF."

 
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Photographed by Winnie Au.
We can get used to this.
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Photographed by Winnie Au.
What is your fashion guilty pleasure?
  "What isn't my fashion guilty pleasure??!!"
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