True & Co. And The Lake & Stars Designer Team Up

  1. Begin Slideshow



    See All Slides

    Let’s be real — no one really jumps for joy at the thought of going brassiere shopping. With the touchy-feely sale associates and one-size-fits-all branding, it can be an anxiety attack waiting to happen. So, we were over the moon when S.F.-based start-up True & Co. hit the market, offering a personalized way to tackle undergarments. Pair its unique approach with the sexy, stylish silhouettes designed by Nikki Dekker of The Lake & Stars and you've got a collaboration for the (boudoir) books.

    The new, ten-piece private label, dubbed She Walks in Beauty (+ Light), offers slinky, feminine fabrics that boast major oomph, all available at crazy-affordable prices (price tags are between $24 and $94). Are you squeeing yet? The coolest part, besides the pretty bedtime garb, has to be the rich data True & Co. pulled from its customer base of 200,000+ ladies to help give the merch top-notch fits.

    "Collaborating is easy when you see eye to eye with the woman you are designing for," says True & Co. founder Michelle Lam. "The data from our 200,000 women gave us confidence that we were addressing all the important must-haves — the fit, the comfort level, and the intimate touches to make the collection even more special." The collection launches today on True & Co., but we’ve got a sneak peek of the gorgeous lookbook, right here. It's high time to lounge in those undies, ladies.

    Begin Slideshow


Styling Tips

The Most Flattering Swimsuit For YOU

Lately, it's taken nearly all our willpower not to think about sun rays, long weekends, and beach hair — from the actual beach and not a bottle. But, there's really no bigger buzzkill than hours of trying on bathing suits that epically fail to do your body justice. And, the fact is, your swimwear is probably the read


The Lazy-Girl Line You'll Want To Live In

While we’re spirited proponents of structured blazers and slick pencil skirts, sometimes even a fashion person's gotta take it easy. But, unless you want to relive your velour tracksuit days, you need a cozy wardrobe that also comes with some serious style points, which is why we’re endorsing the current read