The 40,000 square-foot facility features 28 bays for styling, shooting, and editing apparel. The goal? To make the product shots for Amazon Fashion items look less like stock photography and more like a look book. Cathy Beaudoin, president of Amazon Fashion, says, "Fashion is such an emotional purchase. You practically need to interrogate the product. We wanted to create a center for excellence.” And, we're inclined to think she knows what she's talking about — after all, she co-founded Piperlime.
So, why New York? Well, Beaudoin confirms what we already knew: “New York is a magnet for talent — models, photographers, digitech people, hair, and makeup stylists.” Rather than continue to fly out New York's finest to Seattle, Beaudoin brought Amazon to the source.
We're always excited to see New York's fashion industry expand and Amazon is a welcome addition. We have to wonder, though: Will such a huge corporate entity have a hard time fitting in with the independent businesses of Brooklyn? (WWD)