"The ad was discriminatory towards women and in very poor taste. It was highly inappropriate and had nothing to do with lingerie," complained one viewer to Australia's Advertising Standards Board. "I thought it was an ad for the sex industry when I first saw it." said another.
For their part, Innerware owners Evan and Tina Zorba say that the advert wasn't meant to cause controversy. "The idea was about having fun with it, we didn't want to offend anyone, it was a bit cheeky."
In the end, the board ruled that the ad wasn't demeaning or degrading, but that it "failed to treat the issue of sex, sexuality and nudity with sensitivity." Consequently, the ad has been banned from broadcast. We think it's interesting that Australia's standards board made a move to ban that ad at all; it seems almost tame when pitted against our American commercials (Carl's Jr.'s series comes to mind).
What do you think? Is the ad a harmless bit of fun or an offensive spot that deserved to be banned? (Huffington Post)