Oh My Olsen! Net-A-Porter has done it again. Just weeks after flooring us with their fashion tribute to Eva Mendes, the site’s mag THE EDIT is back with not one but TWO awesome cover stars: The Olsen Twins. Modelling pieces from their own collection, Mary-Kate and Ashley explain why The Row’s “anonymous” separates work for the modern woman’s wardrobe. “We saw a space in the market,” says Ashley, “we knew there wasn’t another brand offering basics in a luxurious and contemporary way. If I wear certain designer brands, or too much of something, I look crazy, and I need something to break it up.” The irony, of course, is that since launching in 2006, The Row’s devoted customers want to wear their clothes head-to-toe, and nothing else!
Despite their dizzying fame, Ashley believes that anonymity is key, “[it’s] a word we talk about all the time, in life and in clothes,” she says. In an effort to be taken seriously early on, the twins originally considered hiring someone to pretend to be The Row designer so that the press wouldn’t focus on their celebrity. But they needn’t have worried about approval now that upstarts seek their advice. As if they’re not busy enough, Mary-Kate and Ashley now act as business consultants to young people starting out in design. “[Whether they’re a] jewelry or furniture designer, we figure out who they need to talk to,” says Ashley. Her sister chimes in, “It’s nothing for us to pick up the phone, but it means a lot to do it.” We couldn’t agree more MKO!