Don't check your browsing history just yet, but if your habits are anything similar to ours, ASOS, Net-A-Porter, and Nasty Gal probably compete with Google, Wikipedia, and Facebook as your most visited sites. You know those WWWs so closely that whenever it gets a facelift, you freak out, but the shock only lasts as long as it takes for you to click into the "New Arrivals" section. In fact, you're probably fuzzy on what sites used to look like just a month ago, much less a decade ago.
We took a little trip in the Way Back Machine
to see what our most frequented online shops used to look like back when they were born. From philosophical placeholders to homepage stories featuring Von Dutch (remember??), take a look in the past when pleated baby-doll dresses and Juicy Couture terry cloth ruled the web.