Don't check your browsing history just yet, but if your habits are anything similar to ours, ASOS, Net-A-Porter, and Nasty Gal probably compete with Google, Wikipedia, and Facebook as your most visited sites. You know those WWWs so closely that whenever it gets a facelift, you freak out, but the shock only lasts as long as it takes for you to click into the "New Arrivals" section. In fact, you're probably fuzzy on what sites used to look like just a month ago, much less a decade ago.
We took a little trip in the Way Back Machine to see what our most frequented online shops used to look like back when they were born. From philosophical placeholders to homepage stories featuring Von Dutch (remember??), take a look in the past when pleated baby-doll dresses and Juicy Couture terry cloth ruled the web.
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Featuring gorgeous editorials and helpful shopping guides, Net-A-Porter is as much a resource for styling inspiration as it is for designer buys.
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With a ton of vintage, in-house, and affiliate brands, Nasty Gal is basically a one-stop shop for that distinctive L.A. look.
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But, if you typed in nastygal.com back in 2008, you were taken to a hardcore porn site. ShopNastyGal.com was the URL then, and you mostly found great vintage, handselected by Sophia Amoruso from her Berkeley digs.
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Revolve.com serves up street wear with a sweet spin. But back then...
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You rely on Polyvore.com for filtering your e-commerce purchases nowadays, as well as help you collage full looks.
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Shopbop.com is kind of the go-to when it comes to contemporary brands, carrying hundreds of designers at a time and moving thousands of units daily.
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Opening Ceremony has a site that's as eclectic as its wares, with DIY-style product shops and a hand-drawn, made-by-friends aesthetic.
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For those of us not lucky enough to have a Topshop within commuting distance, Topshop.com is heaven-sent.
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Urban Outfitters is the chameleon of e-commerce shops, changing its logo, site design, fonts, and layouts nearly every season.
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For discounted off-season designer items, Yoox is the first place we hit. With slightly off-kilter items, it's a go-to for fashion oddballs.
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Zappos might not be the sexiest e-commerce site, but it's come a long way with displaying its designer shoes and accessories.