The show, which films in Times Square, puts contestants through difficult tasks for a chance at free Nine West merchandise. With Queen Luzon as the game show's host, Nine West's unprecedented embrace of social media proves to be quite fun. Challenges include What's In The Box (and, yes they're blindfolded for this one), Price That Shoe, and Runway Ambush, in which contestants' boyfriends dress in drag and compete for the sake of their girlfriends' shoe game. That's love. Watch a clip from one of the wild episodes, below.