Waiting in line doesn't always feel chic. But leave it to the shoppers at the opening day for the 3.1 Phillip Lim x Target collaboration to be the exception to the rule. Yes, we style stalked the chaotic queue outside NYC's up-uptown Target locale to find out what all the fuss is about (affordable Lim, of course!). And what we found did not surprise us one bit: in-the-know shoppers scooping up bags, sweatpants, dresses, and tops faster than you can say "BOOM!" Click through to see some of the adorable snaps.
Photographed by Erin Yamagata