Burberry Brit Goes All Rock-Chic With New Rhythm Fragrance

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Burberry Brit's new men's fragrance, Rhythm, showcases the other side of the iconic British brand — the English rocker side, of course. Featuring new model and It girl Suki Waterhouse (and George Barnett, drummer of The New Puritans — and Pixie Geldof's boyfriend), the campaign video features the electric, driving energy before one of The New Puritans' rock shows — and features some major sexual tension between Waterhouse and Barnett.

Conceived by Burberry's chief creative officer Christopher Bailey, the fragrance aims to capture "the raw energy of music." In celebration of the fragrance's debut, the brand will be hosting three rock shows at surprise venues in London, New York, and Singapore — and you can win an all-access pass to one of the three shows by visiting Burberry.com. We can't wait to get our hands on the fragrance — we just wish that steamy Barnett in his leather jacket was the gift with purchase. Sigh. (Grazia Daily)


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