Photo: Courtesy of Paul Mitchell.
Sensing a hole in the boozy-soap market, Paul Mitchell has debuted Mitch, a new grooming line for men that features — get this — agave-infused soap. Agave, as in the plant that produces agave tequila. And not just any tequila — fancy-pants Patrón was the official tequila partner with the brand for this release. Apparently agave prevents moisture loss and helps soothe skin — we just like how it allows us to pretend that we're on vacation.
We were super-jazzed to open up the tequila soap and take a whiff — hey, a man smelling like a strong margarita wouldn't be the worst thing we could think of — but sadly, we found the bar to be more sweet-cologne-y than fresh and bracing.
That being said, it's not a bad smell, and we can imagine it working well on a guy that's ready to graduate from Axe body wash to a more sophisticated shower-time scent. We can't think of a better way to prep for a happy-hour date — can you?
Mitch by Paul Mitchell Patrón Agave Bar, $9.49, available in September at professional salons and Paul Mitchell Schools.