Hada Labo Tokyo is a "masstige" (high-end concepts sold in mass market stores) skin care brand that launched in Japan back in 2004. Since then, it's taken Southeast Asia by storm, with the brand claiming a bottle of their Clear Liquid Hydrator is sold every two seconds. Wowza.
The five-piece line is focused around something the brand is calling Super Hyaluronic Acid, a.k.a., a proprietary combination of three different types of hyaluronic acid at three different molecular weights. That means the products deliver both immediate and long-lasting moisturization, with the largest molecule hydrating the surface of the skin, and the smaller molecules penetrating deep below the skin's other layers.
The line-up consists of a cleanser, two liquid "lotions," a traditional lotion with SPF 18, and a gel-cream. The liquid lotions in particular are pretty nifty — it's common in Asia to use liquids as moisturizers instead of heavier lotions and creams, but the practice isn't as widespread in the U.S. We really wish it would catch on — it's pretty genius, especially for those with oily skin. Lightweight, but still super-hydrating, you don't have to worry about feeling greasy with these. They sink in immediately and don't leave behind a residue — and it makes layering your serums and creams super-easy. We also love that the products aren't a billion dollars apiece, so we can actually afford to stock up on a few items from the range. That whole "one sold every two seconds" thing is starting to make sense....
Hada Labo Tokyo Skincare, $11.99-$24.99, available at Ulta.
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